Wellness sells. It’s a multi-trillion dollar industry with an unlimited growth potential. What is it selling? Everything from anti-aging creams, organic cold pressed juices, glow-in-the dark yoga pants, to detox retreats, medical tourism, costly diagnostic equipment and esoteric and futuristic sounding treatments.The peddlers of wellness are pillars of society – masters, doctors, healers, gurus, and other…
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About: ameen
Recent Posts by ameen
WELLNESS: The 21st century new religion
Alas, the faithless has found a new religion. Sage smudging, dream meditation, soup cleanse, and adaptogen elixirs are the amongst the hottest health and wellness trends in 2017 Wellness, just like religion, happily employs fear to motivate and dispenses reward for good behavior. Avoid this, that, and all those or you will suffer. Do this,…
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WELLNESS 2.0: The strong and resilient
Escape, retreat, repair. For all its uplifting and life-affirming claims, wellness speaks in a defensive, cautious, feeble tone. The message: “we are under siege”. Constantly assaulted by external forces beyond our control and ability to defend ourselves – real and imaginary. Bacteria, virus, microbes, toxins, stress, pollutants, allergens, not to mention all things gluten. Anxious,…
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